Customer Development:
Vertopia Software shows clients how to discover, validate, and create customer markets as a "Customer Development" approach for growing their companies. We guide our clients through the 4 Step Customer Development process.  

  1. Customer Discovery: Start listening -- and testing your problem and product hypotheses, experiments, and insights with REAL customers.

  2. Customer Validation: Develop a repeatable sales process/set of orders ($'s) that validate the sales roadmap. Test to make sure the financial model makes sense.

  3. Customer Creation: Creation comes after proof of sales. Determine which of 3 Market Types the product is going after:  
    1) Existing Market, 2) Re-segmented Market, 3) New Market 

  4. Company Building: (Re)build your company's organization and management. Re-look at your mission. 

Customer Development