What is SMO?

Vertopia is all about Social Media Optimization. 

SMO means optimizing (attracting visitors to) website content by promoting and generating publicity through social media, online communities and community websites. SMO methods include adding RSS feeds, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is primarily focused on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

There are two categories of SMO methods:

  1. Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community-generated content such as images and videos.

  2. Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.
         (from Wikipedia: http://en.wikipedia.org/wiki/Social_Media_Optimization)

If you'd like to learn more about how Vertopia can help your company craft a Social Media Marketing Campaign, drop me a line!

Greg Camenzind