What is Brand 2.0?                             

5 B's of Brand 2.0

1) Be Ubiquitous: Create lifestreams on the Social Web. 

2) Be Social: Effectively manage your social systems.

3) Be Interesting: Write. Photograph. Share. Document.

4) Be Remarkable: Do something worthy of a remark.

5) Be Yourself: Let your personality shine through.